Alfred was born on the 4th December 1869 at St. Mary Church, at that time just outside Torquay, where his father was farming at Combe Pafford. By the time he was 12 and a scholar, his father had moved into the carriage business and the family were now living on Park Road. Schooling completed, Alfred becomes a draper’s assistant and in his early twenties is to be found in Dartmouth at a boarding house with other drapers and outfitters’ assistants under the no doubt watchful eye of Emily Fox, the housekeeper of 62 Foss Street. Meanwhile, his sisters are already hard at work in the dressmaking and millinery business.
In 1898 Alfred marries Marie Louise Edwards, daughter of the proprietor of the Half Moon Hotel on Lower Union Street and three years later is to be found on Manor Road with two young sons. St Mary Church is by now fully absorbed by the fashionable resort and Alfred is an draper and employer. A & J Ellicott is running out of 4 Hampton Place where Adela, Annie and Julia also live with their parents. The advert below suggests they have taken over half the neighbouring tailoring business of Mr Packham.
Business seems to do well and Alfred also takes over an apartment to rent at 2 Haroldene, Babbacombe while still residing at “Enslin” on Manor Road. By now there is also a shop at 12 Fore Street to complement the business at Hampton Place and judging by what evidence we have, Alfred is running the shop as a Master Draper while sister Adela runs the dressmaking side of the business.
In the 1940s Alfred, presumably retired, can be found at 26 Babbacombe Road until just prior to his death in 1951 when he moves into a nursing home in Newton Abbot near his son Stan. Alfred died on 19 September of a cerebral thrombosis aged 81.